IMPACT OF DESTINATION IMAGE FACTORS ON REVISIT INTENTIONS OF HOTEL'S INTERNATIONAL TOURISTS IN BA RIA-VUNG TAU (BR-VT) THE MEDIATING ROLE OF POSITIVE WORD OF MOUTH
Abstract
This study aims to measure the effect of destination image on intention to revisit and positive word-of-mouth of hotel's international tourists at BR-VT destination. The research surveyed 356 international tourists visiting BR-VT. Smart PLS3 software was used to analyze data. The result support all study hypotheses. In addition, WOM significantly mediate the relationship between destination image factors and re-visit intentions.
Keywords:
Destination Image, Word-of-Mouth, Re-visit Intentions, Hotels, BR-VTDownloads
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