IMPACT OF DESTINATION IMAGE FACTORS ON REVISIT INTENTIONS OF HOTEL'S INTERNATIONAL TOURISTS IN BA RIA-VUNG TAU (BR-VT) THE MEDIATING ROLE OF POSITIVE WORD OF MOUTH

Authors

  • Nguyen Vu Hieu Trung Faculty of Business & Accountancy, Lincoln University College, Malaysia
  • Gamal S. A. Khalifa Faculty of Hospitality and Tourism, Lincoln University College, Malaysia & Faculty of Tourism and Hotels, Fayoum University, Egypt

Abstract

This study aims to measure the effect of destination image on intention to revisit and positive word-of-mouth of hotel's international tourists at BR-VT destination. The research surveyed 356 international tourists visiting BR-VT. Smart PLS3 software was used to analyze data. The result support all study hypotheses. In addition, WOM significantly mediate the relationship between destination image factors and re-visit intentions.

Keywords:

Destination Image, Word-of-Mouth, Re-visit Intentions, Hotels, BR-VT

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Published

2019-04-18

How to Cite

Nguyen Vu Hieu Trung, & Gamal S. A. Khalifa. (2019). IMPACT OF DESTINATION IMAGE FACTORS ON REVISIT INTENTIONS OF HOTEL’S INTERNATIONAL TOURISTS IN BA RIA-VUNG TAU (BR-VT) THE MEDIATING ROLE OF POSITIVE WORD OF MOUTH. International Journal on Recent Trends in Business and Tourism (IJRTBT), 3(2), 106-115. Retrieved from https://ejournal.lucp.net/index.php/ijrtbt/article/view/78

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