Communicating Sustainable Science Education: A Lasswell Model Analysis of Chemical Computing Literacy Using Chemdraw in Pharmacy Vocational Education
DOI:
https://doi.org/10.60072/ijeissah.2026.v4i03.004Abstract
The pharmaceutical industry's quick development of digital tools necessitates matching advancements in vocational science education. Nevertheless, there is still little use of specialized software like ChemDraw in pharmacy vocational schools in poor nations. For chemical computing literacy to be, adopted sustainably, effective communication techniques are essential. Harold Lasswell's communication model (who says what, in which channel, to whom, and with what effect) served as the conceptual-analytical foundation for this study's qualitative descriptive design. In addition to document analysis and pertinent literature, data were collected through semi-structured interviews with five pharmacy vocational students taking part in ChemDraw training. The results were mapped onto the Lasswell framework in order to do thematic analysis. Credible academic facilitators enhanced message legitimacy, while sustainability-oriented messages combined with experiential hands-on practice significantly improved students’ conceptual understanding, practical skills in molecular visualization, and confidence in digital tools. All respondents reported positive shifts in attitude toward digital innovation and recognized the relevance of ChemDraw for future professional practice. A strong strategic foundation for creating long-lasting digital scientific education is provided by the Lasswell model. In order to support SDGs 4 (Quality Education), 9 (Industry, Innovation, and Infrastructure), and 12 (Responsible Consumption and Production), structured communication can successfully close the gap between conventional vocational education and industry expectations. Long-term effects require systematic curricular integration and ongoing teacher development.
Keywords:
ChemDraw, Digital Chemical Literacy, Lasswell Communication Model, Science Communication, Sustainable Development Goals, Vocational EducationDownloads
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