An Analysis of How Social Media Marketing Developments are Affecting Digital Marketing


  • Amiya Bhaumik Lincoln University College, 47301 Petaling Jaya, Selangor D. E., Malaysia
  • Sun Meng Lincoln University College, 47301 Petaling Jaya, Selangor D. E., Malaysia



Social media's rising prominence forced marketers to include it alongside more conventional marketing functional areas. Social media typically uses the internet or mobile phone-based tools and applications to allow users to exchange information. Today, there are more social media users than there are people in some nations. Comparing marketing before and after an overview of social media, as well as the sorts of technology utilised in social media, allows one to assess the impact of social media on marketing.


Technology, Digital Marketing, Online Marketing Strategy, Social Media Marketing


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How to Cite

Bhaumik, A. ., & Meng, S. (2023). An Analysis of How Social Media Marketing Developments are Affecting Digital Marketing. International Journal on Recent Trends in Business and Tourism (IJRTBT), 7(1), 48-56.


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