IMPACT OF EASE OF USE AND USEFULNESS ON THE DRIVER INTENTION TO CONTINUE USING CAR NAVIGATION SYSTEMS IN THE UNITED ARAB EMIRATES

Authors

  • Salem Alkutbi Faculty of Business and Accountancy, Lincoln University College, Selangor, Malaysia
  • Ibrahim Alrajawy Faculty of Business and Accountancy, Lincoln University College, Selangor, Malaysia
  • Mohammed Nusari Faculty of Business and Accountancy, Lincoln University College, Selangor, Malaysia
  • Gamal S. A. Khalifa Faculty of Hospitality and Tourism, Lincoln University College, Selangor, Malaysia
  • Abuelhassan E. Abuelhassan Faculty of Hospitality and Tourism, Lincoln University College, Selangor, Malaysia

Abstract

This research uses modelling of structural equations via PLS to assess the 167 suitable questionnaires so as to evaluate the recommended model to identify factors that affect driver intention to continue using car navigation systems among UAE’s drivers with private licenses. The research will describe relationships among ease of use, perceived usefulness, and intention to continue using car navigation systems. Our efforts have improved our understanding of the use of satellite navigation technology. Results suggested that both independent variables significantly predicted intention to continue usage. The recommended model also clarified 20% of the variance in the intention to continue using car navigation systems.

Keywords:

Navigation systems, Ease of use, Perceived usefulness, TAM, UAE

Downloads

Download data is not yet available.

Downloads

Published

2019-01-02

How to Cite

Salem Alkutbi, Ibrahim Alrajawy, Mohammed Nusari, Gamal S. A. Khalifa, & Abuelhassan E. Abuelhassan. (2019). IMPACT OF EASE OF USE AND USEFULNESS ON THE DRIVER INTENTION TO CONTINUE USING CAR NAVIGATION SYSTEMS IN THE UNITED ARAB EMIRATES. International Journal of Management and Human Science (IJMHS), 3(1), 1-9. Retrieved from https://ejournal.lucp.net/index.php/ijmhs/article/view/790