IMPACT OF EASE OF USE AND USEFULNESS ON THE DRIVER INTENTION TO CONTINUE USING CAR NAVIGATION SYSTEMS IN THE UNITED ARAB EMIRATES
This research uses modelling of structural equations via PLS to assess the 167 suitable questionnaires so as to evaluate the recommended model to identify factors that affect driver intention to continue using car navigation systems among UAE’s drivers with private licenses. The research will describe relationships among ease of use, perceived usefulness, and intention to continue using car navigation systems. Our efforts have improved our understanding of the use of satellite navigation technology. Results suggested that both independent variables significantly predicted intention to continue usage. The recommended model also clarified 20% of the variance in the intention to continue using car navigation systems.