Determinants of Women Entrepreneurship Success in Myanmar: The Role of Personal, Socio-Economic, and Motivational Factors
DOI:
https://doi.org/10.31674/ijmhs.2026.v10i01.007Abstract
Background: Women entrepreneurship is significant to emerging economies such as Myanmar for economic development. Nevertheless, there is little empirical evidence on the key determinants of women entrepreneurship success in Myanmar. Objectives: This paper focuses on how personal factors, socio-economic and cultural factors, and motivational factors affect the success of women in entrepreneurship in Yangon. Methods: Structured questionnaires were used as a research design and administered to 228 women in business. Data analysis was performed using SPSS. Descriptive statistics, reliability analysis, Pearson correlation, and multiple linear regression were employed. The regression analysis was conducted to test the direct influence of Personal Factors (PF), Socio-Economic and Cultural Factors (SECF), and Motivational Factors (MF) on the success of Women Entrepreneurship (WES) at a 0.05 significance level. Results: The findings reveal that personal, socio-economic, and motivational factors all significantly influence women entrepreneurship success, with motivational factors emerging as the most influential. All three hypotheses were confirmed. Conclusion: The results suggest that intrinsic motivation is the most important factor in the success of women entrepreneurship in Myanmar, with personal capability and environmental conditions providing support. The research offers empirical support to policymakers in developing motivation-oriented entrepreneurship initiatives for women in emerging economies.
Keywords:
Emerging Economy, Motivational Factors, Myanmar, Women EntrepreneurshipDownloads
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