IMRPS and Advancing International Marketing Education and Management
DOI:
https://doi.org/10.31674/ijmhs.2023.v07i02.009Abstract
International Marketing Research Projects (IMRPs) are growing in importance, and it's crucial that academics and students grasp the concerns and challenges involved in conducting them. Companies can learn the most about their current and potential clients through marketing research. When considering international expansion, businesses must take into account the ways in which international market research differs from domestic or regional studies. Many academic researchers and students utilise IMRPs in an effort to aid CEOs in making international business decisions. With this paper, hope to contribute to the field of International Marketing (IM) education by laying out a map for scholars embarking on International Marketing Research Projects (IMRPs) and drawing attention to the unique difficulties of such projects. These factors must be carefully studied in order to generate high-quality international market research that can effectively back up managerial judgements.
Keywords:
IMRP, IM, International Expansion, Managerial JudgementsDownloads
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