The Effects of an Epidemic of Disease on the Global Market: A Coronavirus Disease Case Study


  • He ChangDa Lincoln University College, Wisma Lincoln, No. 12-18, Jalan SS 6/12, 47301 Petaling Jaya, Selangor D. E., Malaysia
  • Amiya Bhaumik Lincoln University College, Wisma Lincoln, No. 12-18, Jalan SS 6/12, 47301 Petaling Jaya, Selangor D. E., Malaysia



The study's subjects are the novel coronavirus illness, also known as COVID-19 universal, and its effects on the bread and liquid refreshment sectors. It examines the pandemic's short-, medium-, and long-term consequences and makes recommendations for reducing any potential drawbacks. To do this, we employ a qualitative, multi-case study approach to collect facts from fourteen respondents spread among eight sample bread and liquid refreshment businesses within Bangladesh. The results indicate that this pandemic will have major limited consequences, for instance, outcome termination, a shortage of working money, and constraints, whereas the medium- to long-term focus on dealer functioning consequences are anticipated to be compound and unexpected. Indicators show that over time, factors like staff count, return on investment, and share of GDP will decrease. A company might also need to update its supply network and find new distributors and trading partners. The research makes a number of recommendations for managers in this sector to improve their capacity to adjust to shifting circumstances both during and after the COVID-19 timeframe. In spite of the fact that this research is creative and improves both theory and practice, it does not take into account the smaller and larger firms in the bread and liquid refreshment industry. As a result, smaller organisations might not be affected by the consequences and actions we find.


GDP, COVID 19, Drawbacks


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How to Cite

ChangDa, H. ., & Bhaumik, A. (2023). The Effects of an Epidemic of Disease on the Global Market: A Coronavirus Disease Case Study. International Journal of Management and Human Science (IJMHS), 7(2), 1-7.