Research on Challenges of Farmers in Rural Areas of North 24 Parganas, West Bengal, India, and the Prospect of E-commerce in Agriculture

Authors

  • Sowrav Biswas Department of Management, Brainware University 700125, India
  • Shibnath Banerjee Department of Management, Brainware University 700125, India

Abstract

The pandemic situation of COVID-19 has highlighted the importance of agriculture and farmers in our society and has constructed a way to accelerate the process of digitalization. When the pandemic crisis will come to end, countries will be reprioritizing and pressurizing their values and investing accordingly. In this reprioritizing process, agriculture will gain the focus. A questionnaire-based survey was conducted to get an outline picture of the challenges and issues of the farmers of North 24 Parganas and the need for an e-commerce platform. A questionnaire-based survey was conducted, collecting the data from experienced farmers and business experts in agriculture. The qualitative method has been used to find solutions for the farmers to uplift their social and financial lives. After compilation of the data, it shows that e-commerce is a beneficial way to reach a large number of customers in this pandemic situation.

Keywords:

Agriculture, COVID 19, Food System, Food Supply Chain, E-Commerce, North 24 Parganas

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Published

2022-07-01

How to Cite

Biswas, S., & Banerjee, S. (2022). Research on Challenges of Farmers in Rural Areas of North 24 Parganas, West Bengal, India, and the Prospect of E-commerce in Agriculture. International Journal of Management and Human Science (IJMHS), 6(2), 8-14. Retrieved from https://ejournal.lucp.net/index.php/ijmhs/article/view/1741