A Study on Factors Impacting the Investment in Life Insurance Policy
People in India consider life insurance policy as an investment planning scheme. People are expecting safety as well as a return on investment. A Life Insurance policy is also a choice as it is also used for tax saving. Now, day by day, the insurance companies are progressing and new companies are also emerging in this business. We have studied data for 20 investors in the insurance sector. Data is collected for Satna City. This study has been done to analyse the factors which are affecting investor’s decision due to which investors incline towards insurance schemes.
Keywords:Investment Strategy, Life Insurance, Investment Inclination, Investment Perception
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