Integration of Green Operational Practices and Their Impact on Guest Perception in the Hotels of Madhya Pradesh
DOI:
https://doi.org/10.31674/ijrtbt.2026.v010i02.001Abstract
Introduction: This research analyzes the impact of sustainable operational practices on guest perceptions and satisfaction at hotels in Madhya Pradesh. With the growing importance of sustainability in hospitality management, hotels are beginning to implement energy-saving, water-saving, waste-reduction, and eco-friendly amenity practices. Methods: A mixed-method approach was utilized. Quantitative data were collected using structured questionnaires from 200 hotel guests, while qualitative data were gathered through follow-up interviews. Reliability and validity checks were conducted, and the quantitative data were analyzed using descriptive statistics and Partial Least Squares Structural Equation Modeling (PLS-SEM). Results: This finding is especially true for water-saving and energy-saving initiatives, which guests reported observing most frequently. Awareness of sustainability initiatives improves satisfaction, and the communication of these initiatives enhances perceptions and loyalty intentions. Conclusion: The research demonstrates that in Madhya Pradesh's hotel industry, adopting eco-friendly practices can enhance both the perceived value of services and customer satisfaction levels. To maximize the benefits of sustainability in hotel operations, effective communication, guest involvement, and the implementation of sustainability practices are crucial.
Keywords:
Green Hotel Operations, Guest Perception, Hospitality Management, Madhya Pradesh, Sustainable TourismDownloads
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