ECONOMICS OF HEALTH CARE SERVICE SECTOR RELATED PUBLIC SERVICE OUTDOOR MEDIA ADVERTISING IN TRIPURA, INDIA
Abstract
Management of the economics of public service advertising of health care service sector shall be followed very efficiently and effectively by any nation proactive to human beings or society in general. In this context the main objective of this study is to understand the effectiveness of the economics of selected health care service sector related public service outdoors advertising, specifically pertaining to the internal and external elements that make them effective and successful for both publics or consumers and the government in Tripura. Secondly, to find out the overall reach of the recent government sponsored health care service sector related public service advertising among public in Tripura. Finally, to find out the right media for telecasting the health care service sector related public service advertising to make it more effective. This study is mainly based on the primary and secondary data. Primary data collected through pre-tested questionnaire and secondary data collected from the various sources like Published report, Web Articles, Journals and research report etc. Chi square tests, Phi & Cramer's V Value and Pearson Correlations were applied through SPSS. However, from the whole analysis of the study it can be strongly conclude that the public service advertising related to advertising on health care service sector through Outdoor Media is effective and it is observed that all the study have provided some positive outcome and further expansion of field study frequently basis may give more effective and efficient social wellbeing’s.
Keywords:
Economics, Public Service Ad, Health Care Industry, Outdoor MediaDownloads
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