ANALYZING TOURISTS’ SATISFACTION TOWARDS SERVICE QUALITY OF TRAVELING COMPANIES TO DEVELOP THE SUSTAINABLE ECO-TOURISM IN MEKONG-DELTA, VIETNAM
Situated in Southeast Asia where tourism activities are vibrant, Vietnam has advantages in geographical, economical and international exchanges for tourism development in accordance with the regional and worldwide tendencies. Eco-tourism is considered as an attractive tourism product that attract most domestic and foreign visitors. A great potential to develop eco-tourism is Mekong Delta in Vietnam with wet land ecosystem and salt-marsh forests. It also provides tourists with the unique quality products as well as attributes to advertising the beauty of Vietnam country. In addition, Mekong Delta creates the indirect and direct employment for tourism industry, entailing the domestic export and developing economic-politic situation within the area. This paper was conducted to explore factors affecting to service quality of traveling companies along Mekong Delta to improve the tourism sustainable development for the tourism industry in Vietnam. The author used quantitative approach to collect and analyze the data basing on four factors such as Tourism Infrastructure, Quality of service, Quality of products, and Prices to find out the reality significance and tourism companies’ competence to have possible solutions towards the tourism sustainable development for Mekong Delta, Vietnam.
Keywords:Development, Infrastructure, Service, Sustainability, Tourism
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