SERVICE QUALITY AFFECTING PLAYERS’ LOYALTY TOWARDS CYBER SERVICE PROVIDERS IN HO CHI MINH CITY – VIETNAM: AN ANALYSIS
Abstract
Nowadays, significant changes of e-sport industry in consumption patterns have not only been brought by the advanced technology for consumers, but it has also created new types of sports. Therefore, e-sport has been developed fast recently in Vietnam. The author’s purpose was to investigate the primary factors affecting game players’ loyalty towards Cyber Service Providers (CSPs) in Ho Chi Minh City (HCMC), Vietnam and the relationship between CSP’s service quality with development of electronic sport business in Vietnam in particular. The findings showed that factors (1) Peripherals, (2) Service quality, (3) Employees’ behavior, and (4) Prices have positive effects significantly to customer’s loyalty towards CSPs.
Keywords:
Peripheral, Behavior, Facilities, Service Quality, Satisfaction, PricesDownloads
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