INDIAN TOURISM - THE GOVERNMENT ENDEAVOURS RESULTING INTO TOURISM GROWTH AND DEVELOPMENT

Abstract

India has immense possibilities of growth in the tourism sector with vast cultural and religious heritage, varied natural attractions. In India there is a strong base for the development of tourism because of its large geographical area and divisions, heritage, cultural and biodiversity. Since independence, India has placed greater emphasis on the development of tourism and travel related activities. The Government of India itself and with the help of State Governments are developing this sector by allocating huge budget and taking various campaign activities. Any initiative taken by Government for Tourism by way of legislation or direct investment is envisaged within the framework of Tourism Policy. Tourism in India has emerged as the largest net foreign exchange earner.  It would also help to earn larger foreign exchange earnings and create conditions for more Foreign Direct Investment. The paper attempts to review the tourism policies, tourism promotional campaigns and initiatives by the government of India and its results.