COMMENT ON PARADIGM SHIFT IN THE GLOBAL HOSPITALITY INDUSTRY - IMPACT OF PANDEMIC COVID-19

Authors

  • Nikola Naumov Faculty of Business & Law, University of Northampton, Northampton, United Kingdom

Abstract

This comment refers to a recently published article on the paradigm shift in the global hospitality industry in the context of COVID-19 (Malhotra, 2021).  In the article, the author demonstrates the devastating impact of COVID-19 on the hospitality services worldwide, and highlights the critical importance of safety, hygiene and sanitation during the pandemic and the post-pandemic era. Although there is enough merit to support these arguments (Naumov, Varadzhakova & Naydenov, 2020), I argue that a paradigm shift as such is highly unlikely to occur.

Keywords:

Paradigm Shift, Global Hospitality Industry, COVID-19, Hygiene and Sanitation

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Published

2021-04-01

How to Cite

Nikola Naumov. (2021). COMMENT ON PARADIGM SHIFT IN THE GLOBAL HOSPITALITY INDUSTRY - IMPACT OF PANDEMIC COVID-19. International Journal on Recent Trends in Business and Tourism (IJRTBT), 5(2). Retrieved from https://ejournal.lucp.net/index.php/ijrtbt/article/view/1324