COMMENT ON PARADIGM SHIFT IN THE GLOBAL HOSPITALITY INDUSTRY - IMPACT OF PANDEMIC COVID-19

Authors

  • Nikola Naumov Faculty of Business & Law, University of Northampton, Northampton, United Kingdom

DOI:

https://doi.org/10.31674/ijrtbt.2021.v05i02.003

Abstract

This comment refers to a recently published article on the paradigm shift in the global hospitality industry in the context of COVID-19 (Malhotra, 2021).  In the article, the author demonstrates the devastating impact of COVID-19 on the hospitality services worldwide, and highlights the critical importance of safety, hygiene and sanitation during the pandemic and the post-pandemic era. Although there is enough merit to support these arguments (Naumov, Varadzhakova & Naydenov, 2020), I argue that a paradigm shift as such is highly unlikely to occur.

Keywords:

Paradigm Shift, Global Hospitality Industry, COVID-19, Hygiene and Sanitation

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References

Ivanov, S., Webster, C. & Berezina, K. (2017). Adoption of Robots and Service Automation by Tourism and Hospitality Companies. Revista Turismo & Desenvolvimento, 27/28, pp 1501- 1517.

Kuhn, T. 1962. The Structure of Scientific Revolutions. University of Chicago Press, Chicago.

Malhotra, M. (2021). Paradigm Shift in The Global Hospitality Industry – Impact of Pandemic COVID-19. International Journal on Recent Trends in Business and Tourism, 5(1), pp 30-32.

Naumov, N. (2019). The impact of robots, artificial intelligence, and service automation on service quality in hospitality. In Ivanov, S. & Webster, C. eds Robots, Artificial Intelligence and Service Automation in Travel, Tourism and Hospitality. Bingley, Emerald Publishing, UK.

Naumov, N., Varadzhakova, D. & Naydenov, A. (2020). Sanitation and hygiene as factors for choosing a place to stay: perceptions of the Bulgarian tourists. Anatolia: An International Journal of Tourism and Hospitality Research. Retrieved From: https://doi.org/10.1080/13032917.2020.1771742

Published

2021-04-01

How to Cite

Nikola Naumov. (2021). COMMENT ON PARADIGM SHIFT IN THE GLOBAL HOSPITALITY INDUSTRY - IMPACT OF PANDEMIC COVID-19. International Journal on Recent Trends in Business and Tourism (IJRTBT), 5(2), 17. https://doi.org/10.31674/ijrtbt.2021.v05i02.003