COMMENT ON PARADIGM SHIFT IN THE GLOBAL HOSPITALITY INDUSTRY - IMPACT OF PANDEMIC COVID-19

Abstract

This comment refers to a recently published article on the paradigm shift in the global hospitality industry in the context of COVID-19 (Malhotra, 2021).  In the article, the author demonstrates the devastating impact of COVID-19 on the hospitality services worldwide, and highlights the critical importance of safety, hygiene and sanitation during the pandemic and the post-pandemic era. Although there is enough merit to support these arguments (Naumov, Varadzhakova & Naydenov, 2020), I argue that a paradigm shift as such is highly unlikely to occur.