THE STUDY OF SERVICE QUALITY SATISFACTION ON STUDENTS OF AMITY UNIVERSITY, PATNA

Authors

  • Soumya Ranjan Amity University Patna, India
  • Siddharth Shankar Amity University Patna, India
  • Umesh Kumar Amity University Patna, India
  • Manisha Srivastava Amity University Patna, India
  • Sui Reng Liana Lincoln University College, Malaysia

Abstract

This thesis was undertaken at the University of Amity, to explore students' understanding of the case. The quality of service provided to them by the institutions. Quality of service is imperative for educational Institutions to continue to grow. This study examines the relationship between the quality of service dimensions (tangibility, responsiveness, reliability, assurance, empathy) and student satisfaction. In addition, this study also examines which of the various critical factors contributes most to student satisfaction. A short, recorded literature is important for this analysis in this field. The research used a closed-ended questionnaire for the Basic Random Sampling survey of 61 respondents. The analysis presents the findings of the problem set focused on the aspects of the efficiency of the operation. The results of this study can be supported by the RATER Model, which makes it possible to understand what kind of relationship is shared between student satisfaction and quality of service. The findings generally indicate that most students are satisfied with the facilities provided by the university. Such results should enable Amity University to build a stronger strategic strategy to improve student retention and overall success. The outcome would show whether all five dimensions of service efficiency is associated with student satisfaction.

Keywords:

RATER Model, Service Dimension, Service Quality

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References

Hanaysha, J.R., Abdullah, H.H. & Warokka, A. (2011). Service Quality and Students’ Satisfaction at Higher Learning Institutions: The Competing Dimensions of Malaysian Universities’ Competitiveness. Journal of Southeast Asian Research, pages 1-10.

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Hasan, H.F.A., Ilias, A., Rahman, R.A. & Razak, M.Z.A. (2008). Service Quality and Student Satisfaction: A Case Study at Private Higher Education Institutions. International Business Research, 1(3), pp 163-175.

Onditi, E.O. & Wechuli, T.W. (2017). Service Quality and Student Satisfaction in Higher Education Institutions: A Review of Literature. International Journal of Scientific and Research Publications, 7(7), pp 328-335.

Saleem, S.S., Moosa, K., Imam, A. & Khan, R.A. (2017). Service Quality and Student Satisfaction: The Moderating Role of University Culture, Reputation and Price in Education Sector of Pakistan. Iranian Journal of Management Studies, 10(1), pp 237-258.

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Published

2020-10-01

How to Cite

Soumya Ranjan, Siddharth Shankar, Umesh Kumar, Manisha Srivastava, & Sui Reng Liana. (2020). THE STUDY OF SERVICE QUALITY SATISFACTION ON STUDENTS OF AMITY UNIVERSITY, PATNA. International Journal on Recent Trends in Business and Tourism (IJRTBT), 4(4), 16-24. Retrieved from https://ejournal.lucp.net/index.php/ijrtbt/article/view/1184