STRATEGIES TO SURVIVE AND THRIVE OF MYANMAR TOURISM GDP: CASE STUDY OF BAGAN TOURISM
Abstract
When Myanmar began opening its door to the outside world, most tourists became keen to visit and see Myanmar since 2010s. This research will focus on workable strategy development of Myanmar tourism GDP as other popular neighboring countries. The total contribution of Travel & Tourism to GDP was MMK 6,468.9bn (USD 4,918.2mn), 6.6% of GDP in 2017, and the forecast to rise by 5.4% in 2018. Moreover, in 2017 Travel & Tourism directly supported 570,000 jobs (2.5% of total employment). The research methodology is desk review of country tourism GDP related success and challenges as well as field interview to tourism key stakeholders like hotel, restaurant, visitors/tourists, and local community. These research recommendations advised ten strategies to survive and thrive of Myanmar Tourism GDP with more profitable Win-Win status of tourists/visitors and tourism stakeholders through community-based tourism inspirations.
Keywords:
Tourism GDP, Stakeholders, Advice Strategies, Win-Win, Community-based TourismDownloads
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