STRATEGIES TO SURVIVE AND THRIVE OF MYANMAR TOURISM GDP: CASE STUDY OF BAGAN TOURISM
When Myanmar began opening its door to the outside world, most tourists became keen to visit and see Myanmar since 2010s. This research will focus on workable strategy development of Myanmar tourism GDP as other popular neighboring countries. The total contribution of Travel & Tourism to GDP was MMK 6,468.9bn (USD 4,918.2mn), 6.6% of GDP in 2017, and the forecast to rise by 5.4% in 2018. Moreover, in 2017 Travel & Tourism directly supported 570,000 jobs (2.5% of total employment). The research methodology is desk review of country tourism GDP related success and challenges as well as field interview to tourism key stakeholders like hotel, restaurant, visitors/tourists, and local community. These research recommendations advised ten strategies to survive and thrive of Myanmar Tourism GDP with more profitable Win-Win status of tourists/visitors and tourism stakeholders through community-based tourism inspirations.
Keywords:Tourism GDP, Stakeholders, Advice Strategies, Win-Win, Community-based Tourism
Asian Development Bank. (2017). SASEC Powering Asia in the 21st Century. Philippines. Retrieved From: https://www.adb.org/sites/default/files/publication/233646/sasec-powering- asia.pdf
Destination NSW. (2012). China Tourism Strategy 2012-20. Retrieved From: https://www.destinationnsw.com.au/about-us/strategies-and-plans/china-tourism-strategy
Kibicho, W. (2008). Community Based Tourism: A Factor Cluster Segmentation Approach. Journal of Sustainable Tourism, 16(2), pp 211-231.
Mason, A. (2011). Tourism and the Sex Trade Industry in Southeast Asia. Totem: The University of Western Ontario Journal of Anthropology, 7(1), pp 51-62.
Miles Marketing Destinations. (2015). Travel and Tourism Marketing Essentials. Retrieved From: https://www.milespartnership.com/sites/default/master/files/Travel%20and%20Tourism%20 marketing%20essentials.pdf
Okazaki, E. (2008). A Community Based Tourism Model: Its Conception and Use. Journal of Sustainable Tourism, 16(5), pp 511-529. DOI: 10.1080/09669580802159594.
Royal Government of Cambodia (2012). Tourism Development Strategic Plan 2012-2020. Retrieved From: https://www.scribd.com/document/385394367/Tourism-Development- Stategic-Plan-2012-2020-English
Sabanaeva, L. (2017). The Role of Social Media in the Tourism Industry in Austria (How Does Austria Implement the Social Media to Attract Tourists?). Bachelor Thesis for Obtaining the Degree Bachelor of Science in International Management, 6th June, Modul University, Vienna. Retrieved From: https://www.modul.ac.at/uploads/files/Theses/Bachelor/undergrad_2017/Thesis_1321501_S ABANAEVA_Liana.pdf
Sharpley R. & Pearce, T. (2014). Tourism Marketing and Sustainable Development in the English National Parks: The Role of National Authorities. Journal of Sustainable Tourism, 15 (5), pp 557-573.
Sigala, M., Christou, E. & Gretzel, U. (2012). Social Media in Travel, Tourism and Hospitality (Theory, Practic and Cases). Ashgate Publishing Company, UK.
Thu, E. E. (2017). Increased Tourists Lead to Higher Revenue in Bagan. Myanmar Times, 3rd April. Retrieved From: https://www.mmtimes.com/national-news/25552-increased-tourists- lead-to-higher-revenue-in-bagan.html
Wattanavrangkul, K. (2017). Tourism Plan 2018. Ministry of Tourism and Sports. Department of Tourism. Bangkok. Retrieved From: http://www.ntccthailand.org/images/articles reports/Minister_Kobkarn_Tourism-Plan-2018-Nov.15-2017.pdf
WTO. (2002). Enhancing the Economic Benefits of Tourism for Local Communities and Poverty Alleviation. World Tourism Organization (UNWTO), Madrid, Spain.
WTTC. (2017). Travel & Tourism Economic Impact 2017 Myanmar. World Travel & Tourism Council, UK. Retrieved From: https://www.wttc.org/-/media/files/reports/economic- impact-research/countries-2017/myanmar2017.pdf
WTTC. (2018). Travel & Tourism Economic Impact. World Travel & Tourism Council, UK. Retrieved From: https://www.wttc.org/-/media/files/reports/economic-impact- research/regions-2018/world2018.pdf
Zaw, M. (2018). Number of Days for Tourist Visits to Bagan Cut. Myanmar Times, 3rd July, Friday. Retrieved From: https://www.mmtimes.com/news/number-days-tourist-visits-bagan- cut.html
How to Cite
Copyright (c) 2019 International Journal on Recent Trends in Business and Tourism (IJRTBT)
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.