A WEB CONTENT ANALYSIS OF VOLUNTEER ORGANIZATIONS MARKETING PRACTICES IN THEIR WEBSITES: A CASE STUDY OF THE EGYPTIAN TOURIST DESTINATION
Abstract
This exploratory study aims to examine not-for-profit and for profits volunteer tourism organizations websites in Egypt regarding their marketing practices to attract potential volunteers. In order to achieve the objective of study, a web-content analysis was applied. Purposive sampling was used to obtain a preliminary list of organizations undertaking volunteering activities. An internet search of public domain websites for organizations yielded (21) websites related to volunteering practices in Egypt. The findings revealed that studied organizations place strong emphasis on volunteers’ interests in their missions’ statements. All organizations made used of images/photos, videos, messages to attract more volunteers and to gain more donations.
Keywords:
Volunteer Tourism, Images, Messages, NGOS OrganizationsDownloads
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