Design and Development of Hope Island Tourism Village as an Incentive Travel Destination in the Special Area of Jakarta, Indonesia
DOI:
https://doi.org/10.31674/ijrtbt.2024.v08i04.001Abstract
Incentive travel is a business strategy that companies use to motivate employees by encouraging them to travel to a specific destination. This is a unique and effective way to increase consumer motivation and interaction within the company. Indonesia was chosen as one of the top incentive destinations, also prioritising incentive travel as one of its economic driving engines. MICE (Meeting, Incentive, Convention, and Exhibition) destinations play an important role in the success of MICE activities, have strategic value in the right destination competitiveness, and are able to handle efficiently and effectively the changing and dynamic environment that surrounds the tourism industry. The advantages of the city of Jakarta as an incentive travel destination are not optimal, but the city of Jakarta has a tourist village that can be developed as a destination for incentive travel activities. Tourism villages as destinations have good accessibility, tourist attractions, community participation, stable security, accommodation, communication, and labour in the village, and tourist attractions are quite well known to tourists. This study uses TOWS (Threat, Opportunity, Weakness, Strength) as an analysis method to evaluate the condition of the Harapan Island area as an incentive travel destination in Jakarta. This study focuses on internal and external factors to determine the condition of the Pulau Harapan area to be considered as an incentive travel destination. The main informants include tourism awareness group academics, and experts in the field of MICE. These findings reveal that Harapan Island has tourism potential, with a comfortable transportation system, recreation, homestays, and diverse flora and fauna. This study shows that improving the condition of the Harapan Island area as an incentive travel destination can increase quality tourist visits.
Keywords:
Incentive Travel, MICE, TOWS Analysis, Tourism DestinationDownloads
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