MARKETING THE PRO-POOR TOURISM AS A MEAN OF PROMOTING TOURISM AT THE TIMES OF CRISES

Authors

  • Noha Saad EL Shaer Hotel Management Department, Faculty of Tourism and Hotel Management, October 6 University, Egypt
  • Amira Hassan Abdou Tourism Studies Dep., Faculty of Tourism and Hotel Management, October 6 University, Egypt

Abstract

Egypt's famous historical heritage sites enabled the Egyptians to carry out simple market promotion for a long time. Therefore, it is important to develop an appropriate market promotion plan for the cultural tourism, as a tool to enhance the Egyptian tourism product, especially in the crises times.

During the crises period, the marketing strategies in the tourism destinations are considerably changing. If, in the beginning, the destination offer important sums to promote the brand’s image, with the aim of going public, during the crises period they focus on tactical and advertising campaigns. Marketing managers' face many difficulties have to overcome in crises periods but they always must to keep the position of the tourism destination at the standard that achieve the clients' expectations. Pro-poor tourism can be a new market in crises periods through creating and rejuvenating some unique products, such as the cultural events and the traditional handicrafts.

Nubia is very rich of its traditional culture, which appears at the customs and traditions and their traditional festivals and ceremonies, which are a great source of attraction for the tourist. The most famous traditional events they have, are the marriage ceremony, celebrating the new born babies (Sobou') and el Tahteeb festival.

Methodology: The data collection method which will be used is the personal interviews with the event organizers and a sample of the local community.

Recommendations: The study will be finalized by a set of categorized recommendations for the Ministry of Tourism, Egyptian Tourism Authority and the Touristic societies.

Keywords:

Crisis, Pro-Poor Tourism, Cultural Tourism, Nubia, Local Community, Marketing Strategies

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Published

2017-04-03

How to Cite

Noha Saad EL Shaer, & Amira Hassan Abdou. (2017). MARKETING THE PRO-POOR TOURISM AS A MEAN OF PROMOTING TOURISM AT THE TIMES OF CRISES. International Journal on Recent Trends in Business and Tourism (IJRTBT), 1(2), 28-46. Retrieved from https://ejournal.lucp.net/index.php/ijrtbt/article/view/284