THE STUDY ON POSITIVE ATTITUDE, AFFECTIVE SELF-AFFINITY, NATIONALISM, AND FAMILIARITY OF THE INDIVIDUAL INVESTORS AS WELL AS THEIR INFLUENCES ON THE INVESTMENT OF THE COMMON STOCKS
Abstract
The decision to invest in this research is based not only on financial motivation (Risk and Return), but also on the affect-based ownership of the individual investors. This research tries to explain the influence of positive attitude, affective self-affinity, familiarity, and nationalism on extra motivation to investment and the value of investment. The data source used in this research is the survey of the investors living in the city of Pontianak, West Kalimantan.
The validity and reliability of the data obtained has been verified through classical tests. They showed that the data met the criteria. The data was analysed by using “Path Analysis” with four structures.
The findings of this research show that:(1) Positive attitude, affective self-affinity and nationalism have a positive and significant influence on the affective extra motivation to investment and the value of investment, (2) Although familiarity has a significant influence on affective extra motivation to investment at the level of significance of 10%, it is not significant towards the value of investment, (3) The influences of positive attitude, affective self-affinity, familiarity, and nationalism, mediated by affective extra motivation to investment on the value of investment, are simultaneously significant and positive.
Keywords:
Positive Attitude, Affective Self-Affinity, Familiarity, Nationalism, Value Of InvestmentDownloads
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