CITY TOURISM AS A RECENT TREND FOR ACHIEVING SUSTAINABILITY AND CREATE A COMPETITIVE ADVANTAGE OF ALEXANDRIA CITY
Abstract
City tourism is considered as one of the fastest growing travel segments worldwide, and one of the most important tourist patterns that can bring substantial benefits to cities, the main purposes of this research are: promoting the pattern of city tourism in Alexandria city to be a tourist destination for international tourism, create a competitive advantage to the city by exploiting the cultural, civilizational and tourism components of the city of Alexandria in tourism marketing, achieving economic and social benefits from this important pattern, recovery from the negative impacts of crises after a period of political and security instability in Egypt and achieving the sustainability in the long run.
A mixed method approach involving quantitative and qualitative methods was used. Tools for collecting data: Primary Data gathering by questionnaire, Several statistical tools were used to process the questionnaire, the population of the survey includes a sample of executive directors and marketing managers of the tourist companies, tourist investors, tourist experts in tourism industry and official tourism organizations in Alexandria to know their opinions about the most important challenges affecting City tourism in Alexandria, and their proposals for marketing Alexandria as an international tourism destination through city tourism pattern.
The search has reached to the fact that although Alexandria is a cosmopolitan city and has many tourist resources, the city faces several challenges that must be faced to optimize its components and attracting international tourism and achieve competitive advantage again.
Therefore, the study presents an action plan with important recommendations to the responsible to be applied in the coming period and achieving the main purposes of the study.
Keywords:
City Tourism, Competitive Advantage, Sustainability, AlexandriaDownloads
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