IMPACT OF FAST FOOD CONSUMPTION ON HEALTH

Abstract

Fast food is defined as a type of food which could be processed, canned, frozen, and prepared in short time and served quickly. Fast food has gained popularity in India in the last 20 years. Buyers of this segment got attracted because of a real quick fine-looking meal with enhanced taste, for economical prices. Fast food is called as junk food too, as it does not have high nutritional value. In spite being called as junk food, the rise of national and international brands of various chains is all time high. Fast food is harmful for the health as it is loaded with fat and high calories. It has imbalance ratio of protein and sugar which leads to several cases of cancer, obesity, diabetes, indigestion etc. The research on the same issue has been going on for many years now in The United States of America and few other countries. An Indian consumer has not paid any attention to this yet, as the concept of fast food is relatively new, hence the awareness. Few states in India has realized the danger of excessive intake of fast food in all the segments but significantly high in youngsters, so the ban of such kind of food has at least ensured that school children are not having fast food while in school.

This paper aims to study the awareness of the impact of consumption of fast food on the health of consumers. The study will be focused only on the consumers who visit popular brand of fast food serving pizza, burger, rolls, fries and other beverages.