Smart Halal Destination Ecosystem Model: Measurement and Performance in Tourism Village

Authors

  • Anang Sutono Bandung Tourism Polytechnic NHI https://orcid.org/0000-0002-7557-8507
  • Wisnu Rahtomo Department of Tourism Destination Management, Bandung Institute of Tourism, Jawa Barat 40141, Indonesia
  • Sumaryadi Department of Tourism Business Management, Bandung Institute of Tourism, Jawa Barat 40141, Indonesia https://orcid.org/0000-0001-5072-6692
  • Faisal F. Puksi Department of Tour Management, Bandung Institute of Tourism, Jawa Barat 40141, Indonesia
  • Odang Permana Department of Destination Study, Bandung Institute of Tourism, Jawa Barat 40141, Indonesia
  • Shaharuddin Tahir School of Tourism, Hospitality and Event Management, Universiti Utara Malaysia, 06010 Bukit Kayu Hitam, Malaysia
  • Liu Li Faculty of Management North Minzu University Yinchuan, Ningxia, China

DOI:

https://doi.org/10.31674/ijrtbt.2022.v06i04.005

Abstract

Purposes - This study examines the application of the Smart Halal Destination (SHD) ecosystem model in Pagerharjo tourism village, Yogyakarta. This model is used to measure the effectiveness, efficiency, and integration through technology systems to discover the performance of destination Muslim-friendly competitiveness.

Methods - This study uses a quantitative approach to assess a destination as a Muslim-friendly tourism destination. This research was conducted in three stages: Desk Research, Focus Group Discussion, Survey, and Interview.

Findings – Based on the results of the assessment of each pillar, element, and attribute, Pagerharjo tourism village has advantages in the product pillar, especially on the attribute of “ambiance” and pillar of policy, especially on the attribute “has a pre-determined superior area”. Meanwhile, the attribute that still needs to be improved is the availability of slaughterhouses/poultry. Overall, Pagerharjo tourism village is considered sufficient to meet the criteria in developing a Muslim-friendly tourism village.

Keywords:

Smart Halal Destination, Muslim-friendly, Tourism Village

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Published

01-10-2022

How to Cite

Sutono, A., Rahtomo, W. ., Sumaryadi, Puksi, F. F. ., Permana, O. ., Tahir, S. ., & Li, L. (2022). Smart Halal Destination Ecosystem Model: Measurement and Performance in Tourism Village. International Journal on Recent Trends in Business and Tourism (IJRTBT), 6(4), 61-72. https://doi.org/10.31674/ijrtbt.2022.v06i04.005

Issue

Vol. 6 No. 4 (2022): International Journal on Recent Trends in Business and Tourism (IJRTBT)

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Articles

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