Smart Halal Destination Ecosystem Model: Measurement and Performance in Tourism Village


  • Anang Sutono Bandung Tourism Polytechnic NHI
  • Wisnu Rahtomo Department of Tourism Destination Management, Bandung Institute of Tourism, Jawa Barat 40141, Indonesia
  • Sumaryadi Department of Tourism Business Management, Bandung Institute of Tourism, Jawa Barat 40141, Indonesia
  • Faisal F. Puksi Department of Tour Management, Bandung Institute of Tourism, Jawa Barat 40141, Indonesia
  • Odang Permana Department of Destination Study, Bandung Institute of Tourism, Jawa Barat 40141, Indonesia
  • Shaharuddin Tahir School of Tourism, Hospitality and Event Management, Universiti Utara Malaysia, 06010 Bukit Kayu Hitam, Malaysia
  • Liu Li Faculty of Management North Minzu University Yinchuan, Ningxia, China



Purposes - This study examines the application of the Smart Halal Destination (SHD) ecosystem model in Pagerharjo tourism village, Yogyakarta. This model is used to measure the effectiveness, efficiency, and integration through technology systems to discover the performance of destination Muslim-friendly competitiveness.

Methods - This study uses a quantitative approach to assess a destination as a Muslim-friendly tourism destination. This research was conducted in three stages: Desk Research, Focus Group Discussion, Survey, and Interview.

Findings – Based on the results of the assessment of each pillar, element, and attribute, Pagerharjo tourism village has advantages in the product pillar, especially on the attribute of “ambiance” and pillar of policy, especially on the attribute “has a pre-determined superior area”. Meanwhile, the attribute that still needs to be improved is the availability of slaughterhouses/poultry. Overall, Pagerharjo tourism village is considered sufficient to meet the criteria in developing a Muslim-friendly tourism village.


Smart Halal Destination, Muslim-friendly, Tourism Village


Download data is not yet available.


Adinugraha, H. H., Nasution, I. F. A., Faisal, F., Daulay, M., Harahap, I., Wildan, T., ... & Purwanto, A. (2021). Halal Tourism in Indonesia: An Indonesian Council of Ulama National Sharia Board Fatwa Perspective. The Journal of Asian Finance, Economics and Business, 8(3), 665-673.

Battour, M., & Ismail, M. N. (2016). Halal tourism: Concepts, practices, challenges, and future. Tourism Management Perspectives, 19, 150–154.

Battour, M., Ismail, M. N., & Battor, M. (2011). The impact of destination attributes on Muslim tourist’s choice. International Journal of Tourism Research, 13(6), 527–540.

Chang, L. L., Backman, K. F., & Huang, Y. C. (2014). Creative tourism: a preliminary examination of creative tourists’ motivation, experience, perceived value and revisit intention. International Journal of Culture, Tourism and Hospitality Research, 8(4), 401-419.

Duman, T. (2019). Attributes of Muslim-friendly hospitality service in a process-based model. In The Routledge Handbook of Halal Hospitality and Islamic Tourism (pp. 53-69). Routledge.

Eid, R., & El-Gohary, H. (2015). Muslim Tourist Perceived Value in the Hospitality and Tourism Industry. Journal of Travel Research, 54(6), 774–787.

Khullar, K. (2019). Mastercard-CrescentRating Global Muslim Travel Index (GMTI) 2019: Indonesia and Malaysia Take the Top Positions in the Fast-Growing Muslim Travel Market. Mastercard.

Morrison, A. M. (2013). Marketing and managing tourism destinations. Routledge.

Moshin, A., Brochado, A., & Rodrigues, H. (2020). Halal tourism is traveling fast: Community perceptions and implications. Journal of Destination Marketing & Management, 18, 100503.

Paramarta, V., Dewi, R. R. V. K., Rahmanita, F., Hidayati, S., & Sunarsi, D. (2021). Halal Tourism in Indonesia: Regional Regulation and Indonesian Ulama Council Perspective. International Journal of Criminology and Sociology, 10, 497-505.

Pizam, A., Neumann, Y., & Reichel, A. (1978). Dimensions of Tourist Satisfaction with a Destination Area. Annals of Tourism Research, 5(3), 314–322.

Preko, A., Mohammed, I., Gyepi-Garbrah, T. F., & Allaberganov, A. (2020). Islamic tourism: travel motivations, satisfaction and word of mouth, Ghana. Journal of Islamic Marketing, 12(1), 124-144.

Rahman, M., Moghavvemi, S., Thirumoorthi, T., & Rahman, M. K. (2020). The impact of tourists’ perceptions on halal tourism destination: A structural model analysis. Tourism Review, 75(3), 575-594.

Shakona, M., Backman, K., Backman, S., Norman, W., Luo, Y., & Duffy, L. (2015). Understanding the traveling behavior of Muslims in the United States. International Journal of Culture, Tourism and Hospitality Research, 9(1), 22–35.

Statista. (2020). Total Muslim tourist arrivals* to Malaysia from 2015 to 2017, in millions. Travel, Tourism & Hospitality.

Sumaryadi, S., Sutono, A., Rahtomo, W., Rumayar, C. H., & Puksi, F. F. (2020). Smart Halal Destination Ecosystem: The Exploration of Halal Tourism Ecosystem Model. Masyarakat Pariwisata: Journal of Community Services in Tourism, 1(1), 29-48.

Sumaryadi. Hurriyati. Ratih, Wibowo, Lili A., Gaffar, V. (2021). The Relationship Between the Quality of Destination and Tourist Satisfaction: The Role of Destination Attributes. Journal of Asian Finance, Economics, and Business. 8(4), 929-937.

Sutono, A., Tahir, S., Sumaryadi, Hernowo, A., & Rahtomo, W. (2021). The Implementation of Halal Tourism Ecosystem Model in Borobudur Temple as Tourism Area. Indonesian Journal of Halal Research, 3(1), 13–20.

Tribe, J., & Snaith, T. (1998). From SERVQUAL to HOLSAT: holiday satisfaction in Varadero, Cuba. Tourism management, 19(1), 25-34.

Truong, T. H., & Foster, D. (2006). Using HOLSAT to evaluate tourist satisfaction at destinations: The case of Australian holidaymakers in Vietnam. Tourism Management, 27(5), 842–855.

Vargas-Sánchez, A., & Moral-Moral, M. (2019). Halal tourism: literature review and experts’ view. Journal of Islamic Marketing, 11(3), 549-569.

Wall, G., & Mathieson, A. (2006). Tourism: change, impacts, and opportunities. Pearson Education.

Weidenfeld, Adi and Amos S. Ron. (2008). Religious Needs in the Tourism Industry. An International Journal of Tourism and Hospitality Research, 19(2), 357-361.



How to Cite

Sutono, A., Rahtomo, W. ., Sumaryadi, Puksi, F. F. ., Permana, O. ., Tahir, S. ., & Li, L. (2022). Smart Halal Destination Ecosystem Model: Measurement and Performance in Tourism Village. International Journal on Recent Trends in Business and Tourism (IJRTBT), 6(4), 61-72.