UTILIZATION OF DIGITALIZED BANKING SERVICES BY GEN Y ENTREPRENEURS WITH SPECIAL REFERENCE TO TRICHIRAPPALLI

Abstract

The humanoid thought process always facilitates the changes through advancement. Once the human factor started adopting the change, the replacement is inevitable. Earlier there are four factors of production namely Land, Labour, Capital, & Organization. Now there are many changes in and among the factors. In that effect now, we are in the digitalization era. All the sectors are adapting to this digitalization to equip themselves to sustain in the market. The whole markets are becoming digitalized, in the recent days the banking sectors are under the pressure to cope with this. Various internal factors like demonetization, digital money, and different money transfer methods are chasing the banking sector to strive with. On the other side there are some private owners like Pay TM, Momoe, PayU Money etc., are competing to make their customers so comfortable. Even though the country is moving towards the digitalization, there are some quanta of people slow in adopting all the technologies; it may be of various reasons. Here the researcher would explore the digital enhancement of banking sector and their satisfaction of the GEN Y entrepreneurs. For that the researcher has incorporated various tools to interpret the situations.