• Mukta Malhotra Mata Karma Government College, Chhattisgarh, India



The Global hospitality industry constituting of lodging, food and beverage, entertainment, travel etc., was ever-expanding due to the ever-expanding global tourism industry before the outbreak of coronavirus. Before the COVID-19 pandemic, the hospitality industries were booming due to increased disposable income, change in lifestyle, new travel trends, increased internet penetration, internet banking, web presence of hotels and tourism directories. In the past decades, the number of international tourist arrivals had risen continuously. The growth projections as per the world tourism organization, the number of tourists across the globe was expected to cross 1.5 billion by 2020. The Global hospitality industry has come to a standstill after the pandemic as there is tremendous decrease in tours and travels as most of the flights are getting cancelled. Majority of the Governments worldwide, in order to prevent the spread of pandemic, are cancelling flights and foreign visits locking their boundaries. The Global hospitality industry economy is badly affected and its chances of revival in near future seem very bleak. Strategies are needed to revive the same. A paradigm shift in the global hospitality industry is envisaged in the near future.


Global Hospitality Industry, Paradigm Shift, COVID-19


Download data is not yet available.


Iyer, S. (2020). A look at Indian government response to coronavirus, so far, shows some quick reactions but not enough foresight. Business Insider, 20th March. Retrieved From:

Malhotra, R. & Venkatesh, U. (2009). Pre-crisis period planning: Lessons for Hospitality and Tourism. Worldwide Hospitality and Tourism Themes, 1(1), pp 66-74.

Mohanty, S.K. (2020). Contextualizing geographical vulnerability to COVID -19 in India. The Lancet Global Health, 8(9), pages 2.

PTI. (2020). COVID-19 pandemic hit India’s travel and tourism, immediate survival measures required: FAITH. Financial Express, 23rd April. Retrieved From:

Radhakrishna, S.A. (2020). COVID-19 | Post-pandemic, India’s tourism sector stares at 70 % job loss. The Hindu, 10th April. Retrieved From:

Wu, F., Zhao, S., Yu, B., Chen, Y.M., Wang, W., Song, Z.G., Hu, Y., Tao, Z.W., Tian, J.H., Pei, Y.Y., Yuan, M.L., Zhang, Y.L., Dai, F.H., Liu, Y., Wang, Q.M., Zheng, J.J., Xu, L., Holmes, E.C., & Zhang, Y.Z. (2020). A new coronavirus associated with human respiratory disease in China. Nature, 579 (7798), pp 265-269.



How to Cite

Mukta Malhotra. (2021). PARADIGM SHIFT IN THE GLOBAL HOSPITALITY INDUSTRY - IMPACT OF PANDEMIC COVID-19. International Journal on Recent Trends in Business and Tourism (IJRTBT), 5(1), 30-32.