The Tech Prescription: Innovating Sustainable Health
DOI:
https://doi.org/10.31674/ijbb.2024.v01i04.005Abstract
Although the technological revolution continues to restructure the healthcare realm, the adoption of sustainable health solutions still remains a recurring challenge, especially in Pakistan. This study interrogates the role of technological advancement in sustainable health solutions while integrating health promotion as a mediating factor. The selection of the firms used for this analysis is based on the firm’s active amalgamation of technological advances in healthcare provision. Data from five major healthcare firms have been analyzed for the years 2019-2023 by using the techniques of panel regression and mediation analysis. Results of the study explain that tech-enabled innovations like digital health, telemedicine, surgical robotics, automation, predictive analysis, and 3D printing have a positive significant impact on sustainable health solutions including eco-friendly waste disposal, reduction in carbon emissions, the transition from cure-based approach to preventive approach and healthcare accessibility. Furthermore, the study predicts a significant partial mediation highlighting that health promotion mediates the relationship between tech advances and sustainable health solutions. This suggests that health promotion strategies can be beneficial in augmenting the impact of tech evolution. In spite of the potential technology possess, there are still numerous challenges like digital illiteracy, public skepticism, lack of infrastructure and regulatory voids that hinder the application of tech advances in the region. In order to amplify the adoption of technological transformation and well-structured policies, investment in digital infrastructure and comprehensive personnel training is pivotal. This research reinforces the exigency of incorporating health promotion strategies in order to attain sustainable health outcomes. The gap between technological potential and legitimate health outcomes can be bridged by the integration of health promotion, specifically in developing economies. The findings of the study offer valuable insights for stakeholders endeavoring to deploy tech-enabled, sustainable and equitable health solutions.
Keywords:
Technological Advancement, Sustainable Health Solutions, Health Promotion, Artificial Intelligence, SustainabilityReferences
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