https://ejournal.lucp.net/index.php/ijrtbt <p style="float: left; padding-right: 30px;"><img style="width: 280px; max-height: 100%;" src="https://ejournal.lucp.net/public/site/images/admin/IJRTBT-cover.jpg" /></p> <p><strong data-start="172" data-end="247">International Journal on Recent Trends in Business and Tourism (IJRTBT)</strong> Online ISSN: 2550-1526 is an international, peer-reviewed, multidisciplinary, scholarly, refereed journal published by Lincoln University College, Asia Pacific Higher Learning Sdn Bhd. IJRTBT publishes articles in the areas of Management, Business, Tourism and Hospitality. It is an open access, double-blind peer reviewed quarterly journal published in January, April, July and October. Presently IJRTBT follows a Continuous Article Publication (CAP) process, meaning the journal publishes an article for an issue as and when the article is accepted.</p> <p style="text-align: justify; margin-top: 0px; margin-bottom: 10px;">The main principle of the <strong>International Journal on Recent Trends in Business and Tourism (IJRTBT)</strong> is to publish scholarly research articles in the fields of Management, Business and Tourism. The journal publishes papers of significant interest that contribute to the theoretical basis of business, management and tourism and hospitality studies. The International Journal on Recent Trends in Business and Tourism possesses broad scope. The journal caters development of editorial policies to create reachable, thought-provoking content for the general academic business community. <strong>IJRTBT</strong> values systematic reviews, original papers, and peer-reviewed research on all aspects of Management, Business and Tourism.</p> <p style="text-align: justify; margin-top: 0px; margin-bottom: 10px;"><strong data-start="122" data-end="138">Open Access:</strong> The articles published in the International Journal on Recent Trends in Business and Tourism (IJRTBT) are Open Access (OA), ensuring that articles are freely available online without subscription restrictions. IJRTBT not only provides free access to readers but also grants clear rights for reuse, typically under Creative Commons licenses. This promotes wider dissemination, visibility, and utilization of scholarly work.</p> <h3>Topics of interest to IJRTBT readers include:</h3> <p style="margin-top: -20px; text-align: justify;">1. Accounting &amp; Finance 2. Advertising 3. Business and Marketing 4. Business Economics 5. Business Information Technology 6. Crisis Management 7. Education Management 8. Executive Management 9. General Management 10. Health Care Management 11. Human Resource Management 12. Operation Research 13. Project Management 14. Stock Market Analysis 15. Supply Chain Management 16. Tourism and Hospitality</p> Asia Pacific Higher Learning Sdn Bhd, Lincoln University en-US International Journal on Recent Trends in Business and Tourism (IJRTBT) 2550-1526 https://ejournal.lucp.net/index.php/ijrtbt/article/view/5567 <p>Introduction: This research analyzes the impact of sustainable operational practices on guest perceptions and satisfaction at hotels in Madhya Pradesh. With the growing importance of sustainability in hospitality management, hotels are beginning to implement energy-saving, water-saving, waste-reduction, and eco-friendly amenity practices. Methods: A mixed-method approach was utilized. Quantitative data were collected using structured questionnaires from 200 hotel guests, while qualitative data were gathered through follow-up interviews. Reliability and validity checks were conducted, and the quantitative data were analyzed using descriptive statistics and Partial Least Squares Structural Equation Modeling (PLS-SEM). Results: This finding is especially true for water-saving and energy-saving initiatives, which guests reported observing most frequently. Awareness of sustainability initiatives improves satisfaction, and the communication of these initiatives enhances perceptions and loyalty intentions. Conclusion: The research demonstrates that in Madhya Pradesh's hotel industry, adopting eco-friendly practices can enhance both the perceived value of services and customer satisfaction levels. To maximize the benefits of sustainability in hotel operations, effective communication, guest involvement, and the implementation of sustainability practices are crucial.</p> Gourav Namdeo Lokeshver Singh Jodhana Pratap Singh Sisodia Copyright (c) 2026 International Journal on Recent Trends in Business and Tourism (IJRTBT) https://creativecommons.org/licenses/by-nc-nd/4.0 2026-05-11 2026-05-11 10 2 01 09 10.31674/ijrtbt.2026.v010i02.001 https://ejournal.lucp.net/index.php/ijrtbt/article/view/5364 <p><strong>Introduction</strong>: Small and medium-sized enterprises (SMEs) are vital to Cameroon's economy; however, they face significant inventory control challenges. Despite the availability of advanced inventory techniques, these enterprises struggle to adopt them due to limited resources, inadequate infrastructure, insufficient training, and employee resistance. These factors hinder SMEs from reconfiguring inventory systems, despite poor performance, causing adverse outcomes. The literature lacks a comprehensive explanation of how operational feedback influences SME decisions to improve inventory control. This issue is evident among Sub-Saharan as well as SMEs in developing countries, which often rely on manual record-keeping, leading to stockouts and overstocking. Although studies attempt to connect these issues, there is a lack of clear understanding of how inventory outcomes impact SME decision-making from a systems perspective. <strong>Methods</strong>: This conceptual literature review aims to close this gap. It examines articles from Scopus, IEEE Xplore, and Google Scholar using qualitative thematic synthesis, inventory processes, technology adoption, and socio-technical relationships. <strong>Results</strong>: Most SMEs in these regions rely on manual tracking, often linked to poor records, which increases the perceived value of improved tracking. Manual systems tie up capital that could be used for new or existing inventory control infrastructures. Organizational readiness, infrastructure availability, and managerial competencies mediate and moderate these relationships, indicating that without these factors in place, the effectiveness of improved tracking systems may be significantly diminished. <strong>Conclusion</strong>: This study portrays inventory control as a feedback-generating subsystem within a socio-technical framework. Theory advances by examining the relationship between operational performance and decision-making in resource-constrained settings.</p> George Atongang Owajege Akram Abdulsamad Copyright (c) 2026 International Journal on Recent Trends in Business and Tourism (IJRTBT) https://creativecommons.org/licenses/by-nc-nd/4.0 2026-05-13 2026-05-13 10 2 10 23 10.31674/ijrtbt.2026.v010i02.002