International Journal on Recent Trends in Business and Tourism (IJRTBT)

Integration of Green Operational Practices and Their Impact on Guest Perception in the Hotels of Madhya Pradesh

2026-03-20T09:34:36+00:00

Introduction: This research analyzes the impact of sustainable operational practices on guest perceptions and satisfaction at hotels in Madhya Pradesh. With the growing importance of sustainability in hospitality management, hotels are beginning to implement energy-saving, water-saving, waste-reduction, and eco-friendly amenity practices. Methods: A mixed-method approach was utilized. Quantitative data were collected using structured questionnaires from 200 hotel guests, while qualitative data were gathered through follow-up interviews. Reliability and validity checks were conducted, and the quantitative data were analyzed using descriptive statistics and Partial Least Squares Structural Equation Modeling (PLS-SEM). Results: This finding is especially true for water-saving and energy-saving initiatives, which guests reported observing most frequently. Awareness of sustainability initiatives improves satisfaction, and the communication of these initiatives enhances perceptions and loyalty intentions. Conclusion: The research demonstrates that in Madhya Pradesh's hotel industry, adopting eco-friendly practices can enhance both the perceived value of services and customer satisfaction levels. To maximize the benefits of sustainability in hotel operations, effective communication, guest involvement, and the implementation of sustainability practices are crucial.

Inventory Control Outcomes as Catalysts for Organizational Decision-Making in Cameroonian SMEs: A Systems Theory Perspective

2026-04-20T04:36:24+00:00

Introduction: Small and medium-sized enterprises (SMEs) are vital to Cameroon's economy; however, they face significant inventory control challenges. Despite the availability of advanced inventory techniques, these enterprises struggle to adopt them due to limited resources, inadequate infrastructure, insufficient training, and employee resistance. These factors hinder SMEs from reconfiguring inventory systems, despite poor performance, causing adverse outcomes. The literature lacks a comprehensive explanation of how operational feedback influences SME decisions to improve inventory control. This issue is evident among Sub-Saharan as well as SMEs in developing countries, which often rely on manual record-keeping, leading to stockouts and overstocking. Although studies attempt to connect these issues, there is a lack of clear understanding of how inventory outcomes impact SME decision-making from a systems perspective. Methods: This conceptual literature review aims to close this gap. It examines articles from Scopus, IEEE Xplore, and Google Scholar using qualitative thematic synthesis, inventory processes, technology adoption, and socio-technical relationships. Results: Most SMEs in these regions rely on manual tracking, often linked to poor records, which increases the perceived value of improved tracking. Manual systems tie up capital that could be used for new or existing inventory control infrastructures. Organizational readiness, infrastructure availability, and managerial competencies mediate and moderate these relationships, indicating that without these factors in place, the effectiveness of improved tracking systems may be significantly diminished. Conclusion: This study portrays inventory control as a feedback-generating subsystem within a socio-technical framework. Theory advances by examining the relationship between operational performance and decision-making in resource-constrained settings.

People, Processes, And Customer Satisfaction: A Review Study of Work–Life Balance and Operations in Food Delivery Services

2026-03-23T05:40:17+00:00

Food delivery services have exploded so thoroughly in the past few years, creating connections between delivery partners, process management, and satisfaction among the respective consumers. The study thus examines how individuals, processes, and customer expectations interact in and around the food delivery ecosystem to generate positive business outcomes in the food delivery ecosystem and, particularly, the work–life balance of delivery partners. Rapid growth in digital delivery platforms is a source of pressure for both riders and restaurants, and effective coordination and employee well-being must take top priority to keep customers satisfied. These things affect service and customer satisfaction. The objective of the study is to provide an understanding of the interplay of delivery partners, operational processes, and customer requirements in the quality-of-service delivery. The major object is to explore the association between work–life balance, delivery efficiency, and customer satisfaction. The study uses secondary data that consists of books, peer-reviewed journals, online publications, websites, and magazines. In conclusion, this study examines 8-10 pertinent research articles. In addition, the research finds important techniques in equitable work hours, communication, order assignment smoothness, and workload pressure relief. Key requirements include respectful customer engagement, supportive management, and realistic delivery targets as well as healthier workplaces, recovery breaks, and transparent evaluation systems. Using an analysis of people and processes, the study offers recommendations for how to improve experience for riders, improve service quality, and drive more efficiency overall.

The Role of Social Media Influencers in Country Image Formation

2026-05-09T03:51:55+00:00

Background: The impact of social media influencers on public perceptions extends beyond product promotion, shaping the global image of nations as well. Nevertheless, their contribution to the discipline of nation branding has not been sufficiently examined. This research aims to ascertain whether influencers shape the national image, the magnitude of that influence, and the factors that contribute to their effectiveness. Methods: A quantitative approach was adopted using a structured online questionnaire distributed via convenience and snowball sampling. A total of 140 valid responses were analyzed. Favorable constructs were measured using a 5-point Likert scale. Data analysis included reliability testing (Cronbach’s α = 0.972), descriptive statistics, Pearson correlation, and regression analysis. Results: According to the data, country image is positively impacted by influencer effectiveness in a strong and statistically significant way. The degree of exposure to influencer content also shows a noteworthy, albeit much smaller, impact. When taken together, influencer-related characteristics significantly affect how people perceive a nation. Correlation data also show strong, favorable relationships between influencer efficacy, influencer qualities, and country image. The results show that, compared to exposure alone, perceived influencer efficacy is the most reliable and significant factor influencing a nation's image. Although it is challenging to separate the specific contributions of qualities like relatability, authenticity, and credibility, they all work together to strengthen this influence. Even modest interaction with influencers' content influences positive opinions of nations. Conclusion: Social media personalities, often overlooked, have an important role in shaping global perceptions of countries. What matters most is not reach but whether audiences believe the message feels genuine, trust it, and act on it. Trust grows when interaction feels real, not staged. Influence now shifts less through volume, more through credibility. This quiet shift reshapes who holds the power to build a nation's reputation.