https://ejournal.lucp.net/index.php/ijrtbt/issue/feedInternational Journal on Recent Trends in Business and Tourism (IJRTBT)2026-01-23T00:00:00+00:00Executive Editorinfo@ijrtbt.orgOpen Journal Systems<p style="float: left; padding-right: 30px;"><img style="width: 280px; max-height: 100%;" src="https://ejournal.lucp.net/public/site/images/admin/IJRTBT-cover.jpg" /></p> <p><strong data-start="172" data-end="247">International Journal on Recent Trends in Business and Tourism (IJRTBT)</strong> Online ISSN: 2550-1526 is an international, peer-reviewed, multidisciplinary, scholarly, refereed journal published by Lincoln University College, Asia Pacific Higher Learning Sdn Bhd. IJRTBT publishes articles in the areas of Management, Business, Tourism and Hospitality. It is an open access, double-blind peer reviewed quarterly journal published in January, April, July and October. Presently IJRTBT follows a Continuous Article Publication (CAP) process, meaning the journal publishes an article for an issue as and when the article is accepted.</p> <p style="text-align: justify; margin-top: 0px; margin-bottom: 10px;">The main principle of the <strong>International Journal on Recent Trends in Business and Tourism (IJRTBT)</strong> is to publish scholarly research articles in the fields of Management, Business and Tourism. The journal publishes papers of significant interest that contribute to the theoretical basis of business, management and tourism and hospitality studies. The International Journal on Recent Trends in Business and Tourism possesses broad scope. The journal caters development of editorial policies to create reachable, thought-provoking content for the general academic business community. <strong>IJRTBT</strong> values systematic reviews, original papers, and peer-reviewed research on all aspects of Management, Business and Tourism.</p> <p style="text-align: justify; margin-top: 0px; margin-bottom: 10px;"><strong data-start="122" data-end="138">Open Access:</strong> The articles published in the International Journal on Recent Trends in Business and Tourism (IJRTBT) are Open Access (OA), ensuring that articles are freely available online without subscription restrictions. IJRTBT not only provides free access to readers but also grants clear rights for reuse, typically under Creative Commons licenses. This promotes wider dissemination, visibility, and utilization of scholarly work.</p> <h3>Topics of interest to IJRTBT readers include:</h3> <p style="margin-top: -20px; text-align: justify;">1. Accounting & Finance 2. Advertising 3. Business and Marketing 4. Business Economics 5. Business Information Technology 6. Crisis Management 7. Education Management 8. Executive Management 9. General Management 10. Health Care Management 11. Human Resource Management 12. Operation Research 13. Project Management 14. Stock Market Analysis 15. Supply Chain Management 16. Tourism and Hospitality</p>https://ejournal.lucp.net/index.php/ijrtbt/article/view/5032The Impact of Digital Marketing on Small and Medium Enterprises (SMEs) Growth: A Systematic Review2026-01-03T03:19:28+00:00Guerschom Landjohoulandguersh@gmail.comEdmund Christopheredmundchristo@gmail.com<p><strong>Introduction</strong>: Small and Medium Enterprises (SMEs) are a cornerstone of global economic development but often face barriers such as limited resources, restricted market access, and high competitive pressure. Digital marketing has emerged as a transformative tool that enables SMEs to enhance visibility, improve customer relationships, and achieve sustainable growth through cost-effective online strategies. <strong>Methods</strong>: This systematic review analyzed 52 peer-reviewed empirical studies published over the past decade. Inclusion criteria focused on research that explicitly examined the relationship between digital marketing practices—such as social media marketing, search engine optimization, email marketing, and online advertising—and the growth metrics of SMEs. The review adhered to PRISMA guidelines to guarantee methodological rigor and dependability. <strong>Results</strong>: Findings indicate a strong positive correlation between digital marketing adoption and SME growth indicators, including sales performance, market expansion, customer retention, and brand awareness. The effectiveness of digital marketing interventions was found to be moderated by factors such as managerial digital competence, organizational readiness, budget allocation, and external market conditions. Despite the benefits, SMEs continue to face challenges in digital literacy, measuring return on investment, and keeping pace with evolving digital platforms and consumer behavior. <strong>Conclusion</strong>: Digital marketing significantly contributes to the growth and competitiveness of SMEs by enabling broader market engagement and operational scalability. For sustainable results, SMEs should invest in capacity-building, data-driven strategies, and continuous technological adaptation. Policymakers can further facilitate growth by improving digital infrastructure and providing training programs to enhance SME digital readiness. Future studies should investigate cross-cultural variations, longitudinal impacts, and the integration of emerging technologies such as artificial intelligence and data analytics into SME marketing strategies.</p>2023-01-23T00:00:00+00:00Copyright (c) 2026 International Journal on Recent Trends in Business and Tourism (IJRTBT)