Hazem Ahmed Khairy, and Yee Ming Lee. “ENHANCING CUSTOMERS’ BRAND COMMITMENT: A MULTIDIMENSIONAL PERSPECTIVE OF BRAND CITIZENSHIP BEHAVIOR IN EGYPTIAN HOTELS”. International Journal on Recent Trends in Business and Tourism (IJRTBT) 2, no. 1 (January 2, 2018): 27-38. Accessed April 19, 2024. https://ejournal.lucp.net/index.php/ijrtbt/article/view/233.