Kallol Saha, and Pranam Dhar. “VIRAL MARKETING: PERCEPTION AMONG THE YOUTH- A STUDY AMONG COLLEGE GOING STUDENTS OF KOLKATA”. International Journal on Recent Trends in Business and Tourism (IJRTBT) 3, no. 1 (December 18, 2023): 50-58. Accessed April 28, 2025. https://ejournal.lucp.net/index.php/ijrtbt/article/view/113.