Swati Bisht, Namrata Prakash, Shikha Saraswat, and Shivani Srivastava. “DIGITAL ENTREPRENEURSHIP AND THE BOTTOM OF THE PYRAMID- A CONCEPTUAL FRAMEWORK ”. International Journal on Recent Trends in Business and Tourism (IJRTBT), vol. 3, no. 1, Dec. 2023, pp. 33-42, https://ejournal.lucp.net/index.php/ijrtbt/article/view/98.