Kallol Saha, and Pranam Dhar. “VIRAL MARKETING: PERCEPTION AMONG THE YOUTH- A STUDY AMONG COLLEGE GOING STUDENTS OF KOLKATA”. International Journal on Recent Trends in Business and Tourism (IJRTBT), vol. 3, no. 1, Dec. 2023, pp. 50-58, https://ejournal.lucp.net/index.php/ijrtbt/article/view/113.