Kallol Saha, and Pranam Dhar. 2023. “VIRAL MARKETING: PERCEPTION AMONG THE YOUTH- A STUDY AMONG COLLEGE GOING STUDENTS OF KOLKATA”. International Journal on Recent Trends in Business and Tourism (IJRTBT) 3 (1):50-58. https://ejournal.lucp.net/index.php/ijrtbt/article/view/113.