KALLOL SAHA; PRANAM DHAR. VIRAL MARKETING: PERCEPTION AMONG THE YOUTH- A STUDY AMONG COLLEGE GOING STUDENTS OF KOLKATA. International Journal on Recent Trends in Business and Tourism (IJRTBT), [S. l.], v. 3, n. 1, p. 50-58, 2023. Disponível em: https://ejournal.lucp.net/index.php/ijrtbt/article/view/113. Acesso em: 28 apr. 2024.