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Salah M. M. Dagnoush and Gamal S. A. Khalifa 2021. THE EFFECT OF USERS’ EFFORT EXPECTANCY ON USERS’ BEHAVIORAL INTENTION TO USE M-COMMERCE APPLICATIONS: CASE STUDY IN LIBYA. International Journal on Recent Trends in Business and Tourism (IJRTBT). 5, 4 (Oct. 2021), 1-7. DOI:https://doi.org/10.31674/ijrtbt.2021.v05i04.001.