Singh Sisodiya , P. , Singh Jodhana, L. and Namdeo, G. 2026. Innovation Diffusion in the Bakery Industry of Indore: Patterns, Drivers, Barriers and the Role of Networks and Suppliers. International Journal on Recent Trends in Business and Tourism (IJRTBT). 10, 3 (Jul. 2026). DOI:https://doi.org/10.31674/ijrtbt.2026.v010i03.001.