TY - JOUR AU - Nugroho, Fajar Aditya AU - Putri, Aulia Restu Ariyanto PY - 2023/01/01 Y2 - 2024/03/29 TI - The Overview of Culinary Tourism in Yogyakarta City from the Perspective of Experiential Value JF - International Journal on Recent Trends in Business and Tourism (IJRTBT) JA - International Journal on Recent Trends in Business and Tourism VL - 7 IS - 1 SE - DO - 10.31674/ijrtbt.2023.v07i01.002 UR - https://ejournal.lucp.net/index.php/ijrtbt/article/view/1955 SP - 18-33 AB - <p>As basic human needs, food and drink are vital and interesting things to study, especially concerning one's motivation to visit a tourist destination. This is what encourages the formation of culinary tourism (food tourism) terminology. In dealing with the development of culinary tourism in a destination, it is also necessary to study how the experiential values in culinary tourism activities. Therefore, by using a quantitative descriptive approach and collecting 100 responses from those who have had a culinary tour in Yogyakarta City in the period 2019-2022, it was found that Yogyakarta City in general has a very good index in the CROI element (90.4%), Service Quality (82.7%), Aesthetic (80.4%), and a good index on the Playfulness element (74.6%). The implication of the findings is the need for an in-depth evaluation of playfulness elements and efforts to maximize each indicator on CROI, Service Quality, and Aesthetic elements.</p> ER -