Walid Abdullah Al-Suraihi, Al-Hussain Abdullah Al-Suraihi, Ishaq Ibrahim, Ali Al-Tahitah, and Mohammed Abdulrab, “THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CONSUMER BEHAVIOR: A CASE OF RETAIL INDUSTRY IN MALAYSIA”, International Journal of Management and Human Science, vol. 4, no. 3, pp. 32-40, Jul. 2020.