LIN, Q.; XIAOYU, L.; JIANQIANG, Z. Global Marketing Standards and Local Adaptation: An Analysis of the Literature. International Journal of Management and Human Science (IJMHS), [S. l.], v. 7, n. 2, p. 44-57, 2023. DOI: 10.31674/ijmhs.2023.v07i02.006. Disponível em: https://ejournal.lucp.net/index.php/ijmhs/article/view/2196. Acesso em: 19 apr. 2024.