International Journal of Emerging Issues in Social Science, Arts and Humanities ( IJEISSAH)

Analyzing the Factors Influencing the Satisfaction of Students Who Use English as a Second Language (ESL), at a Language Training Center in UAE

Kavindi Kawshalya Uragala Dickella Lekamlage — 2025-04-17

This study explores the key factors influencing the happiness and satisfaction of ESL (English as a Second Language) students at a prestigious Language Training Centre in the United Arab Emirates. As English proficiency becomes increasingly essential in a globalised world, non-native speakers often turn to language training institutions for improvement. To remain competitive, these centres must ensure high student satisfaction. Previous research highlights various factors affecting satisfaction, including course content, teaching quality, learning environment, and student support. Building on these findings, the present study surveyed 125 ESL students to identify the most influential variables affecting their satisfaction. Four key factors were selected: customer relationship management, support facilities, academic staff quality, and promotional effectiveness. Using SPSS for data analysis and applying regression analysis, the study assessed the impact of these variables on overall student satisfaction. The results confirmed that all four factors significantly influence ESL students’ satisfaction. These insights offer valuable guidance for language centres aiming to enhance their service quality and better meet student expectations.

Decoding Consumer Preferences: The Influence of Labels and Brand Image on Buying Interest in the Chinese Luxury Market

Qiao Wen Jun — 2025-04-17

This study investigates the impact of labels and brand image on consumer buying interest within the Chinese luxury market. Given the rapid expansion of luxury consumption in China, this research seeks to understand how factors such as perceived social status, cultural relevance, brand heritage, and brand symbolism influence Chinese consumers’ interest in luxury goods. A qualitative approach was adopted, involving semi-structured interviews with 20 participants across major Chinese cities. Thematic analysis revealed four key themes: (1) Perceived Social Status, where luxury goods were viewed as symbols of personal success; (2) Cultural Relevance of Brand Image, with a preference for brands incorporating traditional or modern Chinese elements; (3) Importance of Brand Labels and Heritage, which enhanced trust and perception of quality; and (4) Influence of Brand Symbols on Purchasing Behaviour, with logos and packaging playing a significant role in consumer recognition and appeal. These findings underscore the importance for luxury brands to align their strategies with Chinese cultural values, social aspirations, and brand heritage to build consumer loyalty in this market. This study contributes to the literature on consumer behaviour in emerging markets and provides practical insights for luxury brands aiming to adapt and thrive in China’s competitive luxury sector.

The Role of Edge Computing in Optimizing Cloud-Based Records Management for Rural Information Access in Akwa Ibom State, Nigeria

Bassey Okwong Esang — 2025-04-17

This research examined the effects of edge computing in enhancing cloud-based records management for rural information retrieval in Akwa Ibom State, Nigeria. The objective of the study was to evaluate the state of information availability, consider the possible advantages of using edge computing and identify the problems associated with implementing such systems. The study used a survey research method while adopting a quantitative technique to analyse data gathered from 333 respondents. Findings of the study show that edge computing greatly improves data processing rate, latency, and system reliability in rural environments. The integration of edge computing enabled the enhancement of performance, experiencing a 60.5% increase in the rate of data processing, which is a 68.4 percent reduction in latency, and an increase in system availability from what was recorded to be 87.5% to 98.2%. However, impediments to implementation that were noted were power fluctuations, infrastructural constraints, and costs. The study advances the literature on effective technological solutions to enhance information availability in the developing regions while also offering valuable guidelines for policymakers and practitioners.

Evaluating Quality Assurance Mechanisms in Education Management: The Role of Technology, Stakeholders, and Regional Variations

Rashida Pervaiz — 2025-04-17

Education quality stands as a vital international issue since globalization progressed while stakeholders and technology became more involved. This paper evaluates how quality assurance systems impact education by studying the connection between accreditation programs and institutional frameworks and digital educational technologies that uphold academic norms. Through the use of comparative case studies this study uses literature review methods together with triangulation to establish findings across multiple education systems. The research shows how developed and developing regions have multiple disparities in their QA implementation methods while students and policy makers face various barriers to participate across limited resources in each region. Digital inequality acts as an obstacle to achieve equitable quality assurance because technology integration has improved QA procedures. This investigation adds to educational management studies by presenting an equilibrium structure to build QA effectiveness using policy adaptation and comprehensive stakeholder involvement and technological application

Challenges in Developing Reading Skills for Grade 1 ESL Learners in Oman

Ayesha Saqib — 2025-04-17

Surveying the quadrilateral challenges that Omani Grade 1 learners encounter as they emerge into English reading in an ESL context is the focus of this paper. This is to identify reading problems such as vocabulary deficiency, phoneme consciousness, and, indeed, the inability to distinguish in the texts the strains of the English language they have not encountered before. There are other factors related to social and education rather than language. Often, these students receive little positive reinforcement at home or in the community because Oman is not an English-speaking country and English is not spoken outside the classroom. Also, the practical approaches to teaching early reading in the second language might be consistent with methods other than traditional approaches to learning; this could pose a problem. This study focuses on the appropriateness of an ESL curriculum that will address the needs of Omani Grade 1 learners as well as the use of phonetic training, vocabulary development, and culturally sensitive learning resources in teaching. Its direction is to contribute information about its results to the development of educators and educational policymakers to establish a supportive learning environment. The proposed study will enhance English literacy among Omani learners to enhance a customised teaching-learning environment that addresses the linguistic and cultural context for learners to improve their sustainable success in learning English.

Mediating Effect of Employee Loyalty on the Relationship Between Human Resource Management Practices and Employee Performance: A Study among Nurses in The Public Health Care Sector in Yemen

Tawfiq Sarea Ali Basrda — 2025-04-17

The study is carried out to explore the impact of HRM practices on employee loyalty, and employee performance among Nurses in The Public Health Care Sector in Yemen. It further investigates the mediating role of employee loyalty with HRM practices and employee performance. The data was collected through a questionnaire. About 248 Questionnaires were filled out by nurses working in government hospitals in Shabwah and Aden governorates. The structure equation modelling SEM was selected as the most suitable statistical technique to test the relationships among the variables of the study. The results showed significant direct relationships between each pair of variables. Moreover, the result revealed that loyalty mediates the relationship between HRM practices and employee performance among nurses in Yemeni public hospitals.

Cultural Competence and Technology in ESL Education: A Case Study of Dubai’s Private Schools in the Digital Age

Maeda Ejaz Ahmed — 2025-04-17

Learning and Teaching methods continuously evolve considering the use of the latest techniques and technology along with modifying according to the requirements and needs. English as a language has gained immense popularity being the most understood globally. However, recent concern addresses the need for effective learning of English, incorporating new methodologies. Incorporating cultural competence is a new concept. Also, technological advancement has opened doors to learning and teaching, providing effective and flexible tools. This research aims to investigate how cultural competence and new media tools improve the learning of ESL (English as a second language) in Dubai’s private schools. To examine the role of inclusivity and technologies in learning English effectively survey shall be conducted to collect data. Teachers, students, and administrators of a private school in Dubai shall be included. The gathered data shall be analyzed in the light of available literature for conclusions and recommendations. Theoretical frameworks shall be examined by observing the reciprocal relationship between language acquisition and cultural understanding.

Empathetic Narrative and Enigmatic Scarring Events in “The Color of Our Sky”: A Study of Cultural Concussion and Collective Identity

Maarij Shakoor — 2025-04-17

The Color of Our Sky by Amita Trasi is a striking piece of narrative empathy with enigmatic scarring events that shakes the reader. The societal trauma that has led to Indian outcasts, particularly Bagnios, seeing their traditions as a threat to their core collective identities, was clarified by this book. The horrifying and gloomy conditions that the Indian outcasts endure leave a lasting effect on the readers. The story fleshes out the people on both sides of the fight, bridging cultural divides and promoting empathy. The unsettling story of events portrays the terrible circumstances that the queen of India are enduring. In The Color of Our Sky, the idea of the caste system in India is examined, along with the extent to which it moulds people's lives. That is what gave rise to Mukta. Her caste was lower than others, and the women in it commit their lives to becoming the goddess' consort. The concepts of empathetic narrative, collective identity, cultural concussion and trauma will have been used to study this work of fiction. The theories of cultural concussion and collective identity will have been utilized to analyse the text under debate. The researcher will try to use critical analysis techniques to look into the distressed work of this fiction through the concept of narrative empathy.