WEN JUN, Q.; A HATTA, Z. Decoding Consumer Preferences: The Influence of Labels and Brand Image on Buying Interest in the Chinese Luxury Market. International Journal of Emerging Issues in Social Science, Arts and Humanities ( IJEISSAH), [S. l.], v. 3, n. 2, p. 16-27, 2025. DOI: 10.60072/ijeissah.2025.v3i02.002. Disponível em: https://ejournal.lucp.net/index.php/ijeissah/article/view/3860. Acesso em: 13 may. 2025.